“Sometimes you meet someone for the first time, but feel you’ve known them for years. It is a similar feeling with QlikView.”
– Emre Kesmen, Business Intelligence and CRM Department Manager, sahibinden.com
sahibinden.com was established in 2000 and since then has become Turkey’s largest e-trade platform, with 2.5 million active advertisements, 22 million monthly visitors, and more than 2 billion page views a month. It is a secure platform on which buyers and sellers trade through the electronic media of the site.
sahibinden.com’s rapid growth has made it the premier automotive and real estate website in Turkey since the end of 2011, as well as among the top five in Europe and top 20 worldwide. It provides services in important sectors such as trade, retail, real estate, and automotive, and offers the opportunity to make detailed analyses, such as visitors’ activities, options, and preferences. Importantly, this also helps to make the website more efficient and profitable.
sahibinden.com conducted a comprehensive study of several business intelligence (BI) reporting tools and in the end chose to carry out a BI project with QlikView, together with QlikTech’s sole distributor in QlikView Türkiye. Due to this project, the company can now make the most detailed queries rapidly and comprehensively, further increasing its growth performance.
QLIKVIEW DELIVERS ADVANCED ANALYSIS ON HIGH VOLUME DATA
Emre Kesmen, sahibinden.com’s Business Intelligence and CRM Department Manager, says the analysis and a proactive approach have a very high strategic value for the company, which is a leader in its sector. He adds:
“Being able to make advanced-level queries on high-volume data, and basing decisions on such analyses, has strategic importance for the company in reaching its goals. Our main evaluation criteria related to this feature and ease of use.”
“We also required short integration time, the flexibility not to rely on the support of our software department for any development, and user friendliness. With these factors in mind, we tested other reporting tools, but could not achieve the performance we needed.”