Odeabank Chooses Qlikview For Fast, Accurate Business Discovery Analysis
In 2012, Odeabank Became The First Deposit Bank To Obtain A License From The Banking Audit And Regulation Authority (Bddk) In Turkey For 15 Years. It Is A Wholly-Owned Subsidiary Of Banque Audi Sal-Audi Saradar Group Of Lebanon. Odeabank Is Serving Its Private, Corporate, And Commercial Customers Through A Rapidly Expanding Branch Network. The Bank Believes That It Is Essential For Its Customers To Feel Special—At Branch Level And Through Its Banking Products.
Odeabank Seeks Bi System For Branch Network Performance Analysis
Odeabank Entered The Turkish Banking Sector In October 2012, After It Was Granted An Operating License By The Bddk. Its First Branch Opened In The Maslak Business District In Istanbul At The Beginning Of November 2012.
F. Tayfun Küçük, Vice President, Technology, Odeabank, Describes Odeabank’s Business Intelligence (Bi) Approach To Customer Relationship Management. “Our Approach Is To Make Our Customers Feel Special In Every Way,” He Says. “For This Reason, Technology Is A Must For Odeabank. We’re A New Bank. We Have To Do Many Things In A Short Time And In Different Fields, Including Bi. It Was An Important Requirement For The Bi Tool To Integrate With The Mobile Devices Used Extensively Throughout The Bank.
“Taking Into Account Our Requirements And Time Pressures, We Chose Qlikview. We Wanted To Make Rapid And Accurate Decisions Based On Measurements And Analysis Inspired By The ‘You Can’t Manage What You Can’t Measure’ Principle. For This Reason, Qlikview Was Our Business Partner And First Choice For Bi Solutions.
“Following A Rapid Installation And Two-Day Training Program, We Started To Develop Our Qlikview Business Discovery Project. The Manager Dashboard, Performance Reports, And Various Front-End Reporting Tools Were Ready In Just Two Months. It’s Much More Effective To Present Summary Data To Managers In The Form Of Graphics, Allowing Interactive Analysis, Rather Than Full Reports Running To Thousands Of Lines. Through Qlikview’s Flexible And Easy-To-Develop Structure, We Could Achieve Our Aims Quickly. Positive Feedback From Senior Management And All Business Units Proved That Choosing Qlikview As A Bi Tool Was The Correct Decision.”
Rapid Implementation And Access From Mobile Devices With Qlikview
Odeabank Management Is Acutely Aware Of The Active Role Bi Applications Play In Data Capture, Converting Information Into Analysis And Then Making Timely And Accurate Use Of Such Insights. Its Aim Is For Bi Applications To Be Used By A Range Of Employees—from Senior Managers To Sales Executives In The Branches.
Küçük Lists Some Of The Applications Currently Analyzed In The Qlikview Business Discovery Platform: “We Have A Main Dashboard Through Which We Monitor Many Applications In Qlikview. They Include Balance Sheets And Daily Transaction Numbers On Atms. The Bi System Also Captures Customer Numbers At Individual, Commercial, And Business Levels, Plus Cash And Non-Cash Credit Volumes And Returns.
“In Addition To The Main Dashboard, There Are Other Dashboards Specific To Each Sector Requirements And A Variety Of Functions With Multi-Language Support. They Cover Portfolio Manager, Customer Profiles, Credit Volume And Returns, And Deposit Account Volume And Returns. It Is Important For Odeabank That Strategic Decisions Are Made Based On Input From The Qlikview Bi Platform.”
Qlikview Manages Analysis For All Products Through Social Media Dashboard
The New Bank Strives To Provide The Most Advanced Technology Not Only To Its Customers, But Also To Staff. To This End, Employees Can Access All Analysis On Qlikview Through The Internet, Viewing Results On Mobile Devices Compatible With The Tool. In Addition, The Qlikview Session Share Component Allows Interactive Analysis Through A Range Of Devices.
It Is Also Possible, Using The Social Media Dashboard, To Analyze Google Analytics Data With Qlikview And See From Which Channels And With What Frequency The Odeabank Website Has Been Visited. Similarly, Through The YouTube Dashboard It’s Possible To Capture Viewing Figures For The Bank’s Videos, And The Technology Used To Access Those Videos, With The Results Being Displayed Graphically.
Business Units Get Self-Service Analysis Without Requiring It Support
Küçük Says That Qlikview Turkey’s Reporting Experience In The Banking Sector Has Made A Positive Contribution To All Of The Bank’s Procedures. With The Data Models That Were Prepared On The Qlikview Business Discovery Platform, Odeabank Now Has An Infrastructure In Which Each Business Unit Can Produce Its Own Reports On A Self-Service Basis Without Relying On The It Team. Küçük Says: “During The Process, Qlikview Turkey’s Expert Personnel Kept Us Up To Speed By Providing Both Training Support And Advice On New Designs—we Received Answers To Our Queries On The Same Day. Thanks To The Qlikview Interactive Analysis Component, We Get Much More Effective Results.”