Uludağ Beverage Uses Qlik Sense to Convert Data into Value

Uludağ Beverage, now the biggest domestic beverage brand in Türkiye, is contributing to the digital transformation as well. The company increased the speed of all business operations and improved the interpretability of data by investing in Qlik Sense infrastructure.

Uludağ Beverage, which has grown to be the biggest domestic beverage brand in Türkiye, is expanding rapidly in both local and foreign markets, operating with 39 distinct products under 13 sub-brands throughout 98 thousand square meters. For Uludağ Beverage, a business in the fast-moving consumer goods industry, speed is vital. In this context, Uludağ Beverage invested in Qlik Sense and was able to swiftly and dynamically view the data in a comprehensible format.

Additionally, business unit reports that once required hours to create are now accessible with only a button click.

Mücahit Bedir, Uludağ Beverage BT Manager, gives the following information on the corporate identity of Uludağ Beverage: “Our company was founded by Mr. Mehmet Hakkı (Erbak) in 1930 under the name of Erbak-Uludağ İçecek A.Ş. While the formula for the Legendary Uludağ Gazoz was created by the son of Mr. Mehmet Hakkı, Nuri Zafer Erbak. Our company is managed by Nuri Erbak’s children and grandchildren, the third and fourth generations.

We produce all of our beverages, including the Legendary Uludağ Gazoz and Uludağ Limonata, at our 98,000 sqm beverage factory (35,000 sqm of closed area) in Bursa’s Yenice Industrial Zone.

Our Uludağ Natural Mineral Water, which has been bottled in Çaybaşı Village in Uludağ since 1912, and our variety of Uludağ Frutti made with natural mineral water are manufactured in our 50,000 sqm facility, which has 10,900 m² of closed area.

At our facilities, which are upgraded each year with the latest technology, we have the capacity to fill 210,000 glass bottles, 153,000 PET bottles and 36,000 metal cans with our beverages on nine filling lines.

At Uludağ Beverage, we operate under the “Uludağ” brand name in domestic and international markets. Our brand covers 7 categories with 13 sub-brands, 39 different products, and 112 different packaging types. Since the first quarter of 2018, we have been producing all of our products using aseptic fillers without any preservative which was developed in Germany for Uludağ Beverage for the first time in history, thanks to our 35 million euro R&D investments over the course of three years. This system allows us to manufacture without preservatives at a high volume, making us the one and only brand in Türkiye and the only brand in the world in terms of high capacity.”

Digitalization has become essential for the FMCG (fast-moving consumer goods) industry, just like it has for other industries. Business Intelligence Solutions are now one of the most important technological investments the company can make in its drive toward digital transformation.

“Our company operates in the fast-moving consumer products industry, thus our procedures are highly complex and dynamic. Because of this, our database is quite diversified and is expanding quickly.” Mücahit Bedir outlines their requirement for a business intelligence solution as well as how they selected Qlik Sense: “Unlike other industries, the data gathered in the fast-moving consumer products industry might frequently fluctuate significantly from one another over time. This makes forecasts and suggestions made by traditional automation systems inadequate, which is where Business intelligence solutions come into play.

In an attempt to find a solution that can associate our quickly expanding data sets, hosted in many different sources, analyze them without sacrificing performance, and allow us to access the data from any device, anywhere and at any time, we have looked at a number of business intelligence applications. We chose Qlik Sense because of its many prominent advantages, including its self-service data visualization and data discovery tool, in-memory technology, application market with support for developable UI scripts, and more.

Our goal with the business intelligence investment is to process the data we already have and use it as a weapon that will provide our

units a competitive edge, particularly in terms of growing market shares and profitability.

Our Information Technologies unit works to make sure that data can be easily and quickly analyzed, to generate outputs that serve as guidelines for all business units within our organization, and to facilitate the process of making quick decisions based on data by building analysis environments and dashboards that let users explore data.”

Qlik Sense provides both fierce competition and fresh business opportunities in the market

The purpose of this project was to provide Uludağ Beverage employees with rapid and easy access to the appropriate data through user-friendly screens. According to Mücahit Bedir, their organization successfully completed the project using the needs analysis they obtained from several business units, he summarizes the outcomes as follows: “Our project’s output includes dashboards that we created to make big data easier to interpret. Business unit reports that once required hours to create are now accessible with only a button click thanks to Qlik Sense. We provided our customers with different perspectives with the new reports. We made it possible for field personnel who do not have quick access to reports to track their data on the go. We also use Qmail to provide regular reports in excel and pdf format via email on a daily, weekly, and monthly basis. By doing this, we made it possible for employees at all corporate levels to make use of the Qlik Sense Business Intelligence solution and make quick and accurate decisions. Within the scope of the project we completed using Qlik Sense, we improved data visibility and established a more productive use area for the company.

Our employees, particularly the managers of the departments of Sales, Finance, and Marketing, have had simultaneous access to all the analyses they require at any time and from any location. We now have analytical applications that forecast the future, when formerly we could just report on the past. Now that hundreds of our analyses are under one roof, they can be handled more readily than hundreds of separate analyses that became report junk and were hard and expensive to manage. Our business units may now fulfill their self-service data visualization requirements and create their own reports.

If we were to sum up what Qlik Sense has done for us in a single line, it would be this: by rapidly and dynamically showing data in a comprehensible format and enabling flexible querying down to the smallest detail, it enables us to discover possibilities from every viewpoint. We may state that, in addition to using data as an effective tool to boost our organization’s marketing power and competitiveness, we can now utilize it to open up new business opportunities.”

Mücahit Bedir outlines the following as to how they came to be in partnership with DQ Türkiye: By using the know how and experienced consultant team of BI Technology and its Business Partner DQ Türkiye, we have quickly improved our abilities in data analysis. They pioneered the creation of a data warehouse by reviewing the operations of all business units.

Thanks to their unwavering support during the project’s development and beyond, we are now able to handle our data processing procedures with professionalism.”