Halkbank: Transforming Data into an Enterprise-Wide Culture of Data-Driven Decision Making

Industry: Banking

Region: Türkiye

Solution: ARP – Smart Reporting Platform

Technology: Qlik

Challenges

• Expanding data access and usage across the organization
• Enabling business units to generate their own analyses
• Increasing agility in decision-making processes
• Promoting a self-service analytics culture
• Turning data into actionable insights across the enterprise

Solution

Halkbank expanded its analytics capabilities across the organization through the ARP (Smart Reporting Platform), developed in collaboration with BI Technology. Built on Qlik technologies, the platform enables users to access the data they need, create their own analyses, and support decision-making with data-driven insights.

At the same time, the platform provides a foundation for next-generation analytics capabilities, including AI and LLM-based use cases, while addressing data security, privacy, and regulatory compliance requirements.

Results

• Thousands of active users and hundreds of developers
• More than 85% of dashboards created directly by business units
• Wider adoption of self-service analytics across the organization
• Direct access to analytical insights for business teams
• Faster decision-making in sales, lending, and customer management processes
• A stronger culture of data-driven decision-making

Customer Perspective

“Through the technological bridge we established with BI Technology, we have evolved into an organization that not only consumes data but also uses it to create strategy. We are successfully building a truly data-driven operating model across all levels of the bank.”

Derya Dursun Cebeci
Digital Transformation (DX) Department Manager
Digital Marketing & Customer Analytics, Halkbank

Success Story

As one of Türkiye’s leading financial institutions, Halkbank views technology as a strategic enabler for improving the banking experience end-to-end. Closely following developments in financial technologies, the bank has adopted a transformation approach that places data at the center of decision-making while empowering users throughout the organization.

A key component of this approach is ARP (Smart Reporting Platform), which aims to extend analytics beyond centralized teams and make it accessible across the enterprise. Developed in partnership with BI Technology, the platform enables business users to access data quickly and flexibly, create their own analyses, and make more informed decisions.

Today, ARP is used by thousands of active users and hundreds of developers. More than 85% of dashboards are created directly by business units, demonstrating the successful adoption of a self-service analytics culture across the organization.

The agility provided by the platform has enabled teams to move beyond simply consuming data to actively interpreting and using it in decision-making processes. Near real-time monitoring capabilities in areas such as sales, lending, and customer management allow teams to respond more quickly, while analytics related to investment and treasury products, as well as dynamic monitoring of audit indicators, support broader business objectives.

With ARP, data access has been expanded across the organization, and reporting processes have become more flexible. Rather than waiting for centrally developed reports, business units can access the information they need through their own interactive dashboards. This approach contributes to greater operational agility and reinforces a culture of data-driven decision-making.

Looking ahead, Halkbank aims to further enhance its analytics capabilities through AI-powered analytics, LLM integrations, and automated insight generation. By positioning data not only as a tool for understanding the past but also as a strategic guide for shaping the future, the bank continues its journey toward a more data-driven enterprise.