Dürümle: Transforming Data into a Competitive Advantage

Industry: Quick Service Restaurant (QSR) / Food & Beverage

Region: Türkiye

Solution: Enterprise Business Intelligence & Analytics Platform

Technology: Qlik Sense

Challenges

With nearly 200 restaurants across 35 cities, Dürümle needed a more agile and data-driven approach to support its rapidly expanding operations. Data was distributed across multiple business systems, including finance, operations, logistics, production, cost management, and human resources, making it increasingly challenging to consolidate information and generate timely insights.

Manual reporting processes were consuming valuable time, while the lack of a unified data view limited the organization’s ability to make fast, informed decisions. As the business continued to scale, establishing a single source of truth and enabling real-time visibility into key operational and financial metrics became a strategic priority.

Solution

To strengthen its data-driven management model, Dürümle partnered with BI Technology to implement Qlik Sense as its enterprise analytics platform.

Leveraging Qlik’s powerful Associative Data Model, advanced visualization capabilities, and self-service analytics functionality, Dürümle consolidated data from multiple sources into a single, centralized platform. This enabled business users and decision-makers to access trusted, consistent information while empowering departments to perform their own analyses without relying on manual reporting processes.

The implementation provided a scalable analytical foundation capable of supporting both operational monitoring and strategic decision-making across the organization.

Results

Following the implementation of Qlik Sense, Dürümle significantly reduced manual reporting efforts. Processes that previously required hours to complete can now be performed within minutes, enabling teams to focus on higher-value activities.

Executives and business leaders gained access to real-time dashboards and live operational insights, allowing decisions to be based on current business conditions rather than static reports.

1 The establishment of a centralized and trusted data environment improved data consistency across departments while fostering a stronger culture of analytics throughout the organization. Self-service analytics capabilities also empowered users to explore data independently and generate actionable insights more efficiently.

Key Benefits

• Single Source of Truth across the organization
• Significant reduction in manual reporting efforts
• Real-time access to operational and business insights
• Improved visibility into financial and operational performance
• Increased adoption of self-service analytics
• Enhanced data consistency and governance
• Faster and more informed decision-making processes

Building a Data-Driven Restaurant Ecosystem

At Dürümle, technology is viewed not merely as an operational support function but as a strategic enabler of business growth and performance. The company manages its operations through measurable KPIs and relies on trusted data to guide decision-making at every level of the organization.

Qlik Sense plays a critical role in this approach by bringing together information from multiple business systems and creating a unified analytical environment. This enables leadership teams to monitor sales performance, operational efficiency, profitability, and cost structures in near real time.

The adoption of self-service analytics has further strengthened a culture of data-driven decision- making, allowing employees across departments to actively engage with data and generate insights relevant to their business needs.

As a result, Dürümle has evolved from simply analyzing historical performance to proactively identifying trends, uncovering opportunities, and responding more effectively to changing business conditions. The platform continues to support the company’s growth journey by enabling more agile and informed decision-making across its expanding restaurant network.

Looking ahead, Dürümle plans to further enhance its analytics maturity through advanced analytics, predictive modeling, real-time data integration, data governance initiatives, and executive-level strategic dashboards.

What Dürümle Says

“Qlik enables us to analyze our data quickly and reliably, making our day-to-day decision-making processes more efficient and truly data-driven.”

Onur Köroğlu
IT Manager, Dürümle