DeFacto Accelerates Analytics with Real-Time Data Integration

Industry: Retail / Fashion

Region: Türkiye

Solution: Modern Data Platform & Real-Time Data Integration

Technology: Qlik Replicate, Google BigQuery

Challenges

• Consolidating data from multiple source systems into a centralized data platform
• Managing increasing data volumes with high performance and scalability
• Enabling analytics teams to access up-to-date data more efficiently
• Reducing the operational burden of data integration processes
• Supporting real-time data and analytics requirements across the organization

Solution

As part of its data modernization strategy, DeFacto built a scalable and high-performance data platform on Google BigQuery. In collaboration with BI Technology and Qlik, the company implemented Qlik Replicate to enable real-time data integration from multiple source systems into a centralized data environment.

Leveraging Qlik Replicate’s Change Data Capture (CDC) capabilities, DeFacto streamlined data integration processes while minimizing system impact. This allowed data teams to spend less time managing data movement and more time focusing on analytics, innovation, and business value creation.

Results

• Near real-time data integration
• A modern and scalable data platform built on Google BigQuery
• Increased operational efficiency in data integration processes
• Faster access to up-to-date data for analytics teams
• Accelerated reporting and analytics capabilities
• Stronger data-driven decision-making across the organization

Customer Perspective

“Qlik Replicate enabled us to bring together fragmented data in real time, freeing our teams from operational workloads and allowing them to focus on generating value from data rather than simply moving it.”

Emre Erkmen
Data Management Manager
DeFacto

As one of Türkiye’s leading fashion retailers, DeFacto continues to strengthen its data and analytics capabilities through strategic investments in modern data architecture and real-time data management.

To support its growing business and increasing data volumes, the company adopted a modern data platform approach built on Google BigQuery and implemented Qlik Replicate to ensure reliable, scalable, and real-time data integration across multiple systems.

Through Qlik Replicate’s real-time replication and Change Data Capture (CDC) capabilities, DeFacto has simplified its data integration landscape while significantly reducing operational complexity. As a result, analytics teams can access current and trusted data faster, enabling more agile reporting, analysis, and decision-making.

Beyond the technical benefits, the initiative has helped shift the focus of data teams away from operational data movement tasks and toward higher-value analytical activities. This has enabled DeFacto to maximize the business value of its data assets while supporting a stronger data-driven culture across the organization.

Today, DeFacto continues to enhance its analytics ecosystem with a modern, scalable, and future-ready data platform, positioning data not only as an operational asset but as a strategic enabler of business growth and digital transformation.