This is a tool for sales people who want a quick snapshot of where they stand, what their forecast is today and what is in their pipeline. They can also see the information about their CRM data quality. If they did not fill out the mandatory fields, then they will see an indicator turning red.
This application also shows the insight information about their accounts/leads so that they can build their pipeline for the future, rather than randomly calling their prospects. At their finger tips, they can see their active deals by filtering various dimensions.