This application is targeted at Area, District and Territory sales reps for Pharmaceutical companies. The sales team is the driving force behind a pharmaceutical company. Pharmaceutical sales representatives distribute information about their companies’ products to physicians, hospital nurses, and medical technicians. They do not take drug orders from these health care practitioners but instead try to persuade doctors to prescribe more of their companies’ drugs.

Today’s pharmaceutical companies are under increasing pressure to reduce costs, speed the time-to-market for new products and ensure that physicians are informed and educated about their products. These companies employ thousands of direct & indirect sales teams whose sole purpose is to market drugs to physicians. This QlikView application provides a vital competitive advantage in visualizing market performance, market trends and assessment of competitor products by market.