The demo is based on a typical student records system, the application is one which may be exploited by planning departments and registry within Higher Education or Further Education Institutions.

The application allows the users to analyze student applications over a period of time for all the courses taught at the institution. This enables the user to understand how effective student recruitment campaigns are and how the university is performing over a period of time. The application allows users to discover where applications are made with respect to geography, male and female breakdowns as well as applicants with disabilities, ethnical origin to support inclusion policies.

It must be noted that easily available benchmarking data could be incorporated into the application to measure one institution with another which is increasingly important within the sector, tuition fees could also be easily incorporated to inform users.